Cauuuse

The Challenge

The online greeting card market was well-established, and Cauuuse’s audience was open to charity gifting, but there was a lack of trust in charity models. I led a team at Zap Creative to create a brand identity for Cauuuse that would inspire trust and value while being sophisticated enough to feel personal and be cherished by the recipient.

The Solution

We adopted a hand-drawn approach to capture the artistic and personal nature of Cauuuse’s gifts. We created a responsive, hand-drawn logotype to reflect the enduring impact of gifting with Cauuuse, alongside a series of fun, distinctive icons and graphic elements that represent the brand and effectively communicate its mission and goals.

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