Evergreen
The Challenge
To create the brand identity for a fun, fresh and forward focused wonky fruit and vegetable subscription box. Something that not only stands out from the crowd, but also brings a smile to the faces of their target audience.
The Solution
The Solution
The Solution
I designed a responsive logo that adapts seamlessly to different sizes and orientations, ensuring the brand’s identity remains versatile. I carefully selected a colour palette and typographic system that speaks to the altruistic side in all of us, while adding a playful tone to the copywriting.
To bring a sense of fun and movement, I created brand patterns inspired by rows of crops, and for authenticity, I integrated textures that embrace natural imperfections, much like the perfectly imperfect produce they sell. The produce itself became the star, highlighted through lively, offbeat photos that capture the brand’s freshness and playful spirit.
I designed a responsive logo that adapts seamlessly to different sizes and orientations, ensuring the brand’s identity remains versatile. I carefully selected a colour palette and typographic system that speaks to the altruistic side in all of us, while adding a playful tone to the copywriting.
To bring a sense of fun and movement, I created brand patterns inspired by rows of crops, and for authenticity, I integrated textures that embrace natural imperfections, much like the perfectly imperfect produce they sell. The produce itself became the star, highlighted through lively, offbeat photos that capture the brand’s freshness and playful spirit.
I designed a responsive logo that adapts seamlessly to different sizes and orientations, ensuring the brand’s identity remains versatile. I carefully selected a colour palette and typographic system that speaks to the altruistic side in all of us, while adding a playful tone to the copywriting.
To bring a sense of fun and movement, I created brand patterns inspired by rows of crops, and for authenticity, I integrated textures that embrace natural imperfections, much like the perfectly imperfect produce they sell. The produce itself became the star, highlighted through lively, offbeat photos that capture the brand’s freshness and playful spirit.
