Oh honey
The Challenge
Oh Honey! needed a brand that’s was as sweet as its product. They wanted a product that not only appealed to consumers but also their emphasis on wildlife conservation front and responsible consumption front and center.
The Solution
The Solution
The Solution
I designed a playful logotype with the flexibility of abbreviation, giving Oh Honey! a distinctive identity that stays impactful, even at smaller sizes.
A hero colour palette became the foundation, allowing the brand the creative freedom to expand with more flavours and products. Paired with typography that reflects their fun-loving yet caring personality, the visual language was carefully refined.
Illustrations were key, with the honey bear taking center stage as the charismatic spokesperson, embodying their commitment to conservation and the sweet essence of their product. This creative journey extended to packaging, where I developed two distinct flavour concepts, each with its own bear illustration and colour palette, perfectly capturing the unique taste of each variety.
I designed a playful logotype with the flexibility of abbreviation, giving Oh Honey! a distinctive identity that stays impactful, even at smaller sizes.
A hero colour palette became the foundation, allowing the brand the creative freedom to expand with more flavours and products. Paired with typography that reflects their fun-loving yet caring personality, the visual language was carefully refined.
Illustrations were key, with the honey bear taking center stage as the charismatic spokesperson, embodying their commitment to conservation and the sweet essence of their product. This creative journey extended to packaging, where I developed two distinct flavour concepts, each with its own bear illustration and colour palette, perfectly capturing the unique taste of each variety.
I designed a playful logotype with the flexibility of abbreviation, giving Oh Honey! a distinctive identity that stays impactful, even at smaller sizes.
A hero colour palette became the foundation, allowing the brand the creative freedom to expand with more flavours and products. Paired with typography that reflects their fun-loving yet caring personality, the visual language was carefully refined.
Illustrations were key, with the honey bear taking center stage as the charismatic spokesperson, embodying their commitment to conservation and the sweet essence of their product. This creative journey extended to packaging, where I developed two distinct flavour concepts, each with its own bear illustration and colour palette, perfectly capturing the unique taste of each variety.
