The Hanged Man
The Challenge
The Hanged Man is a restaurant that needed to stand out from the pack and show the world its rebellious side. The goal was to put this rebellious nature front and center while still appearing classy and appealing.
The Solution
The Solution
The Solution
I crafted a custom logotype with a unique negative space noose, subtly narrating the brand’s story with style. We designed multiple logo variations to ensure adaptability across different applications, from coasters to bottle caps.
With an edgy typographic system and bold colour palette, we infused the brand with a rebellious spirit. The copywriting echoed this, reinforcing the brand's soulful message with a sharp edge.To deepen the narrative, I created a distinctive pattern that captured the brand’s story, mission, and values, alongside custom illustrations to enrich the visual identity.
These elements were then woven into concept visuals, from merchandise and restaurant decor to eye-catching out-of-home advertising.
I crafted a custom logotype with a unique negative space noose, subtly narrating the brand’s story with style. We designed multiple logo variations to ensure adaptability across different applications, from coasters to bottle caps.
With an edgy typographic system and bold colour palette, we infused the brand with a rebellious spirit. The copywriting echoed this, reinforcing the brand's soulful message with a sharp edge.To deepen the narrative, I created a distinctive pattern that captured the brand’s story, mission, and values, alongside custom illustrations to enrich the visual identity.
These elements were then woven into concept visuals, from merchandise and restaurant decor to eye-catching out-of-home advertising.
I crafted a custom logotype with a unique negative space noose, subtly narrating the brand’s story with style. We designed multiple logo variations to ensure adaptability across different applications, from coasters to bottle caps.
With an edgy typographic system and bold colour palette, we infused the brand with a rebellious spirit. The copywriting echoed this, reinforcing the brand's soulful message with a sharp edge.To deepen the narrative, I created a distinctive pattern that captured the brand’s story, mission, and values, alongside custom illustrations to enrich the visual identity.
These elements were then woven into concept visuals, from merchandise and restaurant decor to eye-catching out-of-home advertising.
